The Siftrock Blog

B2B marketing and sales technology, tactics, and trends

More B2B marketers are sending conversational email. But when your CTA changes from click to reply, you need new processes in Marketo. The guide shows how. Continue reading...
Do you have an info@ or contact@ email address for inbound leads? See how FinancialForce automates email inquiries with Siftrock for faster engagement. Continue reading...
Buyers love it when vendors congratulate themselves, right? Siftrock is now one of the top 6,829 marketing tech vendors. Here's what people had to say. Continue reading...
You know those manual unsubscribes (people who reply to opt-out)? It's a pain. With GDPR and B2B marketing getting more human, they're a bigger deal. Continue reading...
B2B marketers are sending more human, conversational emails. We break down the options for a human "from" address in marketing automation with examples. Continue reading...
I spent 2 months going from CEO to SDR. While doing the job, I realized that outbound and the sales development function needs more attention from CEOs. Continue reading...
Procore is a SaaS unicorn with an account-based marketing and sales model. Here's how Siftrock helps them fill contacts on target accounts and close more. Continue reading...
Siftrock has crossed 100 customers! 53 actual customers wrote comments about their experiences and results. Here are a 10 comments that we wanted to share. Continue reading...
New study analyzes B2B marketing tactics at the Cloud 100. From webinars to chat to email tactics, learn how top SaaS companies collect and engage leads. Continue reading...
Don't let email get stuck as a 1-way "blast" channel. It can be engaging. It can be a 2-way interaction. Adding these tactics doesn't take an overhaul. Continue reading...
What is Siftrock?
Siftrock manages and mines email replies for B2B marketers, automatically. It helps clean your database, enable email engagement, and find new leads.

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